5. Doral

This brand was introduced in 1969 and was repositioned in 1984 as a savings brand, and became the first cigarette that was branded to contend in still growing value segment. This brand rapidly became -- and still is-- the leading brand in the USA. "Imagine Getting More" brand offers for adult smoking people additional value for their cash. Doral will keep on fulfilling this word through its major information vehicles -- the long-running and successful Doral & Company marketing platform and their popular Web site.